{"product_id":"brand-detox-ist-das-marke-oder-kann-das-weg","title":"BRAND DETOX. Ist das Marke oder kann das weg?","description":"\u003ch1 data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eMORE IS ALWAYS POSSIBLE.\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch1\u003e\u003cspan\u003eLESS IS A CHOICE.\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eNew projects. New products. New channels, tools, names.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThere’s always a good reason to add something. Almost never a good reason not to. Especially when it comes to brands.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA tagline stays. A sub-brand gets added. An exception becomes a rule. And eventually, the system needs a second system just to manage the first.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn the end, everything has been explained, aligned and approved. Only nobody can remember what it was all for.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd AI can build the presentation in fifteen minutes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhat stays? What can go? And why is the second question so much harder?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBRAND DETOX is a rehab clinic for brands, in pocket-sized form. There are entire bookshelves devoted to building brands. This book picks up years later, when brand strategy has long since turned into brand administration.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSix chapters: Symptoms, Diagnosis, Withdrawal, Therapy, Recovery, Everyday Life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePlus real-world case studies, from Mini to Rolex. Everyone knows the brands. Few know the decisions behind them.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e256 pages on the art of leaving things out.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBrands get exactly one chance to make a first impression. BRAND DETOX gets eight. A bibliophile’s excess: the dust jacket unfolds into a poster featuring eight covers — psychological thriller, epic fantasy, erotic novel, decluttering guide … You decide which one faces out. The other seven stay out of sight.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor everyone responsible for brands. In the boardroom, in marketing, communications or design. And for those who have to deal with the consequences of decisions someone else made long ago.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBRAND DETOX was written by Ruth Lintemeier and Klaus Lintemeier, co-founders of the brand consultancy Brand RE, and Ralf Herms, Chief Surprise Officer at Rosebud, art book publisher and amateur gastronome. Between them, they’ve witnessed far too many good reasons to leave this book unwritten.\u003c\/span\u003e\u003c\/p\u003e","brand":"VFMK Boutique","offers":[{"title":"Default Title","offer_id":60129075364224,"sku":"9783991532736","price":19.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/2726\/7712\/files\/VFMK_Brand-Detox_COVER.webp?v=1792063257","url":"https:\/\/www.vfmk.org\/products\/brand-detox-ist-das-marke-oder-kann-das-weg","provider":"VFMK Boutique","version":"1.0","type":"link"}