Play and Prosume cover

Play & Prosume
Technology Exchange and Flow: Artistic Media Practices and Commercial Application


€22.73 (excl. VAT)

This richly illustrated book takes a look behind the media images we are shown, and in essays, interviews and picture stories, examines the amazing relationships between artistic innovation and commercial use in film, television and computer games.
It follows technological changes over the course of media history and looks at how the avant-garde is reflected in everyday advertising, the design of which is closely connected to the use of artistic ideas in whatever media was new at a particular time.

EditorMargarete Jahrmann and Brigitte Felderer
PrefaceGerald Bast, Michael Punt
TextsGerald Bast, Martha Blassnigg, Rudmer Canjels, Brigitte Felderer, Barbara Fränzen, Bert Hogenkamp, Margarete Jahrmann, Fares Kayali, Johann Lurf, Thomas Macho, Mark Paul Meyer, Max Moswitzer, Lydia Nsiah/Joachim Schätz, Robert Pfaller
DesignStefan Biedermann/
DetailsPaperback, 136 pages, ills. in color and b/w
Publication date01/14
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